NEWINGTON - Kicking off next week is a year of opportunities for local businesspeople to get better at what they do.
Newington resident and entrepreneur Ray Michno will present an informational forum on “Protecting Your Business Online” on Tuesday, Feb. 26, from 6 to 7 p.m. at the Holiday Inn Express, 2552 Berlin Turnpike, Newington.
The program is the first in a series of free Business Seminars sponsored by the Newington Chamber of Commerce. Attendees will be offered strategies to control their companies’ reputations on the World Wide Web. They will learn how to manage their web presence and mitigate issues on a variety of online platforms, from social media to review sites and search engines.
As founder of CTWebGeek.com, Michno is well-versed in this particular topic.
“I’m hoping to share my experience and learn from other business owners as well,” he said.
After working in information technology at UnitedHealthcare for about 25 years, he started CTWebGeek last year. Now he builds and enhances websites for small businesses around Connecticut.
“Online information is everywhere,” Michno said. “As a business owner it’s important to monitor and manage your reputation online. In the worst case scenario, how do you repair it if there’s something out there that doesn’t agree with how you want to portray your business?”
Michno also leads the Hartford WordPress Meetup group, which meets monthly at the Lucy Robbins Welles Library in Newington. He is one of several local business owners that the Chamber Board of Directors will be partnering with for their Business Seminar Series this year.
“It seems like there’s a wealth of knowledge in the Chamber – lots of people with different expertise and skills,” Michno pointed out. “Hopefully this is the beginning of sharing amongst members.”
Other topics to be explored later this year include Social Media within Small Business, Sales and Business Processing, Financial Wellness and Credit Reporting.
Chamber Executive Director Pete Forcellina hopes the series reaches members and non-members alike.
“I think it will be really worthwhile for small businesses,” he explained. “In order to bring value to your customers you must be current. The only way to stay up on industry and business trends is through industry professionals and associations. It’s important to continue to invest in your overall customer experience.”
Forcellina plans on facilitating the program on Sales and Business Processing, which speaks to his own background.
“It’s very difficult to sell a product or solution just by talking about the benefits,” he said of this discussion. “You really have to sell the impact, the outcome.”
Board members are working on finalizing subsequent programs. Anyone interested in presenting a business-related topic that could be of value to local professionals should contact the Chamber at 860-666-2089.
Erica Drzewiecki can be reached at 860-801-5097 or firstname.lastname@example.org.